Soap-encased toy aims to improve kids hygiene

Check out this nifty new product that mixes behaviorism, hygiene and rewards into a single potentially life saving bar of soap. This simple but effective product was created in collaboration with Y&R, Saftey Lab, Dare to Share and Blikkiesdorp4Hope with the aim of improving kids hygiene in South Africa.


The toy that is encased in the soap acts as an incentive for children to wash their hands which improves personnel hygine thus reducing and some cases stopping the spread of diseases like typhoid, diarrhea, cholera and pneumonia. What a great low tech initiative to tackle disease.


The soap bars come in a variety of colours and the presents inside include toy cars for the boys and Hello Kitty faces or dolls for the girls. Check out the video below for a little more on the project.


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