Beer for Nothing

Beer for nothing, your reward for…doing nothing for 3 minutes. Amstel has created this fun, rewarding and intoxicating project to get people away from those smartphones and chat to each other – good plan! The project was created by ad agency Next-DC who where inspired by vending machines to create the project. In order to recieve your free beer the vending machine instructs users to stand in from of it for 3 minutes doing nothing. Cameras fitted to the machine tracked if a user would use their phones in which case they would most definitely not get a free beer, they must doing nothing for 3 minutes, relax, contemplate and then drink.


Check out the video below of the project.




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