Principles and Practice of Marketing by David Jobber

Useful for: All Creatives. 

Principles and Practice of Marketing by David Jobber is another great book that clears up a lot of the mumble jumbo and myths surrounding marketing.  It is well written, clear and direct.  It’s packed with real life case studies which really help in getting your head around marketing and why marketing is so important.  It’s a chunky book filled with marketing knowledge which you can apply to real life.

Click here to view the book on Amazon Principles and Practice of Marketing

 

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